The new building is located at 1504 Elm Hill Pike. It is in close proximity to downtown Nashville, the airport, a General Mail Facility (SCF Nashville), and major interstate access. For the most part, we are now completely settled in. All the pictures may not be hung, but the three dogs – Zin, Boston and Basil – don’t really seem to care.

“We are very excited about the opportunities this new location will offer Mailer’s Choice,” said Terri Hedges, who founded the business in 1979 with her husband, Dave. “Not only does the new building create more space, but it enables us to better serve our clients via an expanded fulfillment and production facility, as well as a bigger warehouse. Another bonus? I love my new office. It’s spacious and it even has wall-to-wall, built-in cabinets!”

“Come on in and see us,” says Dave. "We'll put on a fresh pot of coffee and give you the nickel tour."

Terri Hedges

Ms. Chairman of the Board
Our very own Terri Hedges, mail queen extraordinaire, has been elected Chairman of the Board of the Mailing and Fulfillment Service Association (MFSA). Terri, who served on the Board of Directors for the last seven years, was elected in June during the MFSA Annual Conference in Boston. She will serve a one-year term with the premier International trade association for the mailing and fulfillment services industry.

“It’s truly an honor to be recognized by my peers,” says Terri, who traveled with Dave to Boston to accept the new position. (What happens in Boston – stays in Boston, right Dave?) “In a primarily male dominated field, it is especially rewarding to be the first woman elected to serve as Chair of the MFSA, and I look forward to the challenge and the opportunity.”

Of course, you don’t just get named as the Chair without earning the honor. Terri’s 25-plus years in the business – coupled with her awesome relationship savvy – probably gave her a little bit of an edge. Plus, don’t forget, she was named “Woman Business Owner of the Year” by the National Association of Women Business Owners in 1992.

"I have known Terri for over 20 years and have learned so much from her, not only in a working environment but on a personal level as well, says Doris Lavender, Production Manager. "I can think of no other place that I would want to be than Mailer's Choice. I only hope that I can share with others what Terri has shared with me."

Thanks for your stamp of approval!
Recently, we mailed out a really cool postcard announcing our move to 1504 Elm Hill Pike. We received a ton of positive feedback (thanks!!) – especially about the variable data that was printed on the front and back. What is Variable Data Printing (VDP)? Funny you should ask.

In one word? Personalization. VDP allows your company the ability to mass-customize your marketing materials using digital printing as opposed to mass-producing a single document using standard offset printing. In doing so, marketing materials can be adapted to specific customers. i.e. “Dear Joan,” or personalized for specific offers geared toward specific demographics.

Being able to reach each target with focused and personalized accuracy is truly invaluable. Studies have shown that personalized solutions enjoy a 300% increase in response rate as opposed to traditional direct mail. All we can say is: wow! And all our customers have to say is: let’s do it!

VDP can only be accomplished with digital printing. The finished quality of a customized, full color document is excellent, with a look and feel comparable to conventional offset. At Mailer’s Choice, we have installed state-of-the-art equipment that enables us to personalize your next campaign. So email us today so we can hook you up with some VDP!